hkhalidcs的部落格

28 July 2006

Does your web piece of land make hunting engines happy? Despite all the pessimistic hype lately, it’s beautiful easy to decoration a web piece of land that flush engines will adopt near unstop weapons. All it takes is 3 casual steps:

1) Follow the Search Engine Guidelines

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Nearly all scrabble engines create their own guidelines in connection with the submission of sites, the caste of sites they will accept and recommendations for optimized cheery. Google just this minute updated their Webmaster Guidelines - - which hide the most customary forms of ambiguous or artful rummage through motor behavior that they deliberate to be “spam”. They also published SEO Guidelines – advice for webmasters to heed when choosing an SEO. Google was the firstborn dig out engine to publically adjudge survey motor optimizers in this manner.

It’s not retributory Google commercial enterprise anti-spam guidelines. You’ll find them at the consequent explore engine sites as well:

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- MSN Search webmaster guidelines

- AltaVista footing of use (AltaVista is a Yahoo-owned ensemble)

- Yahoo footing of service

- Yahoo guidelines on look into motor canned meat (covering AltaVista and AllTheWeb as resourcefully)
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-05.html]

- Yahoo definitions of survey engine spam (covering AltaVista and AllTheWeb as symptomless)
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-04.html]

- Yahoo ecstatic guidelines
[http://help.yahoo.com/help/us/ysearch/deletions/index.html]

- AskJeeves / Teoma vocabulary of work and tinned meat policy

- AskJeeves / Teoma editorial guidelines

2) Avoid Spamming the Search Engines

Often, webmasters will use survey engine spam techniques in need even mortal alive that they are doing so. Or worse, web designers can – mindfully or unwittingly - unite techniques that could impose a spot to be penalized in the site’s rankings in one or more than engines, without the parcel of land owner’s wisdom of specified penalties. The key to avoiding spamming the engines is research.

Keep line of the many search out motor guidelines via the golf links above. Watch for any changes they form to these guidelines and pinch your locality as expected. Trawl the an assortment of webmaster and hunt engine forums more often than not to guarantee your piece of ground doesn’t use any of the up-to-the-minute methods that appear to be penalised. If you questionable your spot has been penalized, move the offending content, interaction the motor preoccupied and ask to be reinstated.

Google really cheer up you to record a re-inclusion command via their Help Center - - and this mail by Google employee Matt Cutts outlines what should be integrated.

Alternatively, here is a token email templet you can use instead:

------------------

Sample Re-inclusion Request Email

Dear [search motor first name],

I am the administrator of [your spot URL].

I did not realise that engagement in [spammy manner] and
[spammy SEO term] programs could basis teething troubles for my website. I was
assured that these techniques were search-engine-friendly by [your origin for victimization spammy technique].

I now deduce that the practices previously owned are not suitable. I apologise for having allowed them to be settled on my website. I've abstracted the shady pages and course from the parcel of land. I assure not to say again such as mistakes.

I am asking you to fulfil see reinstating my website,
[your piece of land URL] into the [search engine label] Index.

Sincerely,

[Your Name]
-----------------------------------

To assistance them to impart a lofty characteristic service, hunt engines boost group to gossip flush results they are unhappy with. If you boil a number of in high spirits spam or techniques that are apparently in contravention of the query engine’s semipublic guidelines, you can story it using these links:

- Google tinned meat story or via

- AllTheWeb relevance eccentricity word (AllTheWeb is a Yahoo-owned group)

- AltaVista turn upside down results manipulation buzz (or via Yahoo’s tinned meat written report)

- Yahoo canned meat anecdote
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-06.html]

- AskJeeves spam word or via
[http://webk.ask.com/contactus]

3) Build Sites for Visitors Rather than Search Engines

The methodologies may have denaturized completed the years, but the aforementioned moral code have e'er applied to "good" or “white hat” SEO. Build sites for humans, not look into engines. Make the base camp as mortal harmonious as possible, fend off the carillon and whistles and cover soaring quality, connected delighted.

Wherever possible, count text-based complacent and pilotage menus with simple, descriptive, literate replacement designed to convert your people into clientele. Include keywords and phrases your audience would articulately category in to dig out engines to insight sites same yours. Only intermingle to sites that are applicable to your target audience and devote several case on usability, production certain all your forms and buying carts trade.

Remember that what pleases a traveler is just about always what pleases a turn out motor too.

Copyright: Copyright © Kalena Jordan 2006

Web Address:

Contact Author: mailto:kalena@high-search-engine-ranking.com